If you’re in an industry where the acquisition costs are high then you need repeat business to cover the high acquisition costs.
On your website, you can identify whether past or current customers are returning to your website to check out your other products and services. You can send this data to your email automation software.
For example, let’s say a website visitor subscribes to your website with their email address when buying a product or downloading some information. If you have automated email marketing set up, this visitor’s email address goes into your email automation software and they will receive emails.
If this visitor comes back again later and looks at several pages relating to a different product offering then it may be possible to match this visitor to an existing contact in your email automation software, and then send this visitor a new set of emails.
This technique is very powerful for increasing your conversion rate.
If you know a person who’d like to use technology to personalise their marketing, please help them to find a service they may need by introducing them to Web Data Analytics.