I recently worked with Petra to improve my understanding of Google Tag Manager.
Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!
Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.
Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017
Petra worked with the team at SEALadder to provide and educational overview and introduction to Google Analytics and Google Tag Manager. It was great to have someone explain the difference and why both are important. She took us through our own implementation rather than a hypothetical setup and showed us how to set everything up, ensuring that we had a video recording of our meeting so we could refer to it again in the future, which we did. I'm looking forward to having another session in the future when we have more data and taking our analytics to the next level.
Adam Pond SEALadder Strategy Session June 28, 2017
This dashboard is sooo much easier to read than the Google Analytics one. I love that you explain what each table means underneath - super helpful. I definitely love visual rather than written info so the graphs are great - and make it much easier to see trends etc. Especially helpful to see where traffic is coming from and how it's converting so I can see where to focus my efforts.
Keneena Fanning Kablooie Store Basic Dashboard May 25, 2017
Petra helped me set up many aspects of Google Analytics, and I now feel confident in finding the information I need. It's definitely increased my understanding of my website audience and the data that comes out of it massively!
Hannah Noble Nipenda Blog May 25, 2017
We now have greater insights into how many people visit our site and when, where they come from and the detail of our traffic sources. Glad I spent the time with Petra to cut straight to the insights in our data. Time well spent!
Nick Hughes Successfully Navigating Redundancy Strategy Session May 25, 2017