Your Website Traffic and Conversions Report

Where are your customers coming from?

What is the Website Traffic and Conversions Report?

Your Website Traffic and Conversions Report helps you to understand what is happening on your website. It is set out in an easy to understand format. An explanation for each chart means you no longer have to try to work out what your Google Analytics is telling you about your website, so you can get on with running your business!

With your Website Traffic and Conversions Report you get peace of mind, because

  • You don’t need to remember to log into Google Analytics and go hunting for information.
  • Your Google Analytics will be set up by an expert.
  • And you will see straight away if there is a problem with your website.

Your Website Traffic and Conversions Report is emailed to you so you don’t need to go into your Google Analytics account unless you want to.

Who is the Website Traffic and Conversions Report for?

The Website Traffic and Conversions Report is for Online Business owners who want to understand what is happening on their websites but do not want to invest in personalized website analytics or Conversion Rate Analysis.

There are three levels of reporting:

  • Basic Website Traffic and Conversions Report
  • Intermediate Website Traffic and Conversions Report
  • Advanced Website Traffic and Conversions Report

I really love the report that Petra has put together for me. Now I only need to check my email to see how my website is tracking!

Jaroslava Vagner Svensson

Website Designer, Business Owner, Website Adelaide

Which Website Traffic and Conversions Report is for me?

Your Goals are what you want your website to achieve. They may include purchases, email signups, contact form submissions, donations, social media follows, phone calls, or any other type of engagement you want to track.

The Basic Website Traffic and Conversions Report is for businesses who want to track just one Goal that can be defined by your visitor going to a specific page (eg a thankyou page).

The Intermediate Website Traffic and Conversions Report is for businesses who want to track just one Goal which is defined by a mouse click or interaction (eg clicking a submit form button).

The Advanced Website Traffic and Conversions Report is for businesses who want to track up to three Goals and these can be defined by either a specific page or a mouse click or interaction.

What does the Website Traffic and Conversions Report look like?

Here is an example of an Advanced Website Traffic and Conversions Report.​ Your Website Traffic and Conversions Report will have the Business Outcomes worded in line with your business goals. The Basic and Intermediate reports look the same, except these reports have only one reported business outcome, not three.

It looks like this:

How often is Your Website Traffic and Conversions Report sent out?

Your Website Traffic and Conversions Report is sent out to you every Monday and reports on the previous week so that you know what happened on your website last week.

It also is sent out to you on the first day of each month to show you what happened in the last month on your website, on the first day of each quarter to show you what happened in the last quarter on your website, and the first day of the year to show you what happened in the last year on your website.

Over the course of a year you get 69 reports!

You will be getting a picture of how your website is being used both in the short-term so that you can react quickly, but also over the longer term so that you can see trends.

What else do I get with the Website Traffic and Conversions Report?

In addition to the charts, there are several important things that you get behind the scenes when you sign up for a Website Traffic and Conversions Report. These are done so that you have peace of mind that your Google Analytics is set up right and that you can trust the results that you see in your charts. Without first setting up your Google Analytics, your data may be incorrect. Here is what you get:

  • Full check to make sure that Google Analytics tag is correctly set on your website
  • Set up your Goal(s) to track in Google Analytics (this lets you see if your website is achieving its purpose)
  • Turn on valuable data such as visitor demographics, Google Search queries
  • Set up your Google Analytics correctly depending on whether your website is http:// or https://
  • Add payment gateways as excluded referrers if applicable (this cleans up your data if you sell online)
  • Get rid of common referral spam
  • Add your IP address so that your own visits to your website will not change your traffic numbers
  • Clean up issues that may cause data inaccuracy

Pricing

  • Basic Website Traffic and Conversions Report $399
  • Intermediate Website Traffic and Conversions Report $599
  • Advanced Website Traffic and Conversions Report $799
  • Customised report – requires quote

 

Factors That Require Advanced Website Traffic and Conversions Report or a Custom Report

You require an advanced report if…

  • You want to track more than one action in your report (e.g an email opt-in, a purchase, a contact form submit or social media click throughs etc).
  • You require customised reports, e.g. you want to be able to differentiate between visitors clicking different buttons, purchasing different things or performing different interactions on your website.
  • You want more detail than is offered in the Basic Website Traffic and Conversions Report.

What is the next step?

If you are interested in a Website Traffic and Conversions Report, then please complete the questionnaire. If you are not certain which level of report you require then please email petra@web-data-analytics.com and I will be able to advise.

Email me the answers to the questionnaire below!

Your Website Traffic and Conversions Report Questionnaire

  1. What is the URL of your website?
  2. Do you have Google Analytics or Google Tag Manager installed on your website?
  3. Do you require an activity such as a button click to be tracked? If so, which page(s) contains this button? (note: all pages is fine)
  4. Which objective(s) on your website do you want your conversion rate and other metrics to be based upon?
  5. If you type in “what is my IP address” into Google, what IP address does Google give you?
  6. What email address do you use for your Google Analytics / Google account?

Granting Permissions for Web Data Analytics to Set Up Your Small Business Dashboard

To set you up with your report Web Data Analytics will require Account-level Edit access to your Google Analytics and/or Google Tag Manager accounts. This one step of granting permissions will need to be done by you, unless you do not already have an account. Here is how you do that:

 

Google Analytics

  1. Log into Google Analytics (​http://analytics.google.com​) and go to Admin
  2. Select the ACCOUNT for your website’s Google Analytics
  3. Click on ‘User Management’. The example below is from Web Data Analytics’ Google Analytics account, your account will have your own account name
  1. Add permission for ​petra@web-data-analytics.com​ and choose Edit (this enables Web Data Analytics to add Spam filters etc)
  2. Select Notify this user by email and then click ‘Add’

Google Tag Manager (if applicable)

  1. Log into Google Tag Manager (​http://tagmanager.google.com​) and go into your account
  2. Click on the ADMIN menu
  3. Click on ‘User Management’. The example below is from Web Data Analytics’ Google
  4. Tag Manager account, your account will have your own account name
  1. Click on the NEW button
  2. Add permission for ​petra@web-data-analytics.com​ and choose Admin and Publish

Privacy

Web Data Analytics will not access your Google Analytics for any purpose other than the preparation of Basic Small Business Dashboard without your granted permission. If you wish to complete a formal Non-Disclosure Agreement (NDA), please email petra@web-data-analytics.com.

Business Dashboard

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Further information

Contact Petra Manos

Trading Details :

Petra Manos T/as
Web Data Analytics
5 Linden Road
Highbury SA 5089
ABN: 74 508 590 280
www.web-data-analytics.com

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