Online retail is extremely competitive. The percentage of visitors who complete a sale tend to average around 0.5-4%. Expect rates between 0.5-1% if you’re a small eCommerce store and you haven’t invested in conversion optimisation. At a 1% conversion rate, 100 visitors are required in order to make one sale online.

If you consider that Facebook charges around $1 a click for traffic in Australia then you start to realise how expensive online retail marketing can be!

Retail businesses that sell lower priced items online tend to invest in Conversion Rate Optimisation. This is where data analysis is used to identify ways the business can sell more products without increasing the amount of traffic.

I recently increased the conversion rate of an online store by 26% overall, and 86% for mobile phone users.

So if you know an owner of an online retailer who has low conversion rates, please help them to find a service they may need by introducing them to Web Data Analytics.

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Nick Hughes

We now have greater insights into how many people visit our site and when, where they come from and the detail of our traffic sources. Glad I spent the time with Petra to cut straight to the insights in our data. Time well spent!

Nick Hughes Successfully Navigating Redundancy Strategy Session May 25, 2017

Erica Stacey Scout Digital

I recently worked with Petra to improve my understanding of Google Tag Manager.

Petra not only provided a solid overview of GTM set up and event tracking, she also provided many tips on best practice, and answered the questions that I didn't even know to ask!

Petra is patient, fun to work with, and her analytical programming mind is hell bent on finding the BEST solution to any data, analytics or tracking problem.

Erica Stacey Scout Digital Marketing Strategy Session June 21, 2017

keneena fanning

This dashboard is sooo much easier to read than the Google Analytics one. I love that you explain what each table means underneath - super helpful. I definitely love visual rather than written info so the graphs are great - and make it much easier to see trends etc. Especially helpful to see where traffic is coming from and how it's converting so I can see where to focus my efforts.

Keneena Fanning Kablooie Store Basic Dashboard May 25, 2017

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Petra helped me set up many aspects of Google Analytics, and I now feel confident in finding the information I need. It's definitely increased my understanding of my website audience and the data that comes out of it massively!

Hannah Noble Nipenda Blog May 25, 2017

Adam Pond testimonial for Petra Manos Web Data Analytics

Petra worked with the team at SEALadder to provide and educational overview and introduction to Google Analytics and Google Tag Manager. It was great to have someone explain the difference and why both are important. She took us through our own implementation rather than a hypothetical setup and showed us how to set everything up, ensuring that we had a video recording of our meeting so we could refer to it again in the future, which we did. I'm looking forward to having another session in the future when we have more data and taking our analytics to the next level.

Adam Pond SEALadder Strategy Session June 28, 2017

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