1. Create a Google Analytics Dashboard
Create a dashboard out of your favourite metrics and graphs and schedule it to automatically email you each month so that you don’t have to remember when you last looked at your analytics or hamper yourself with schedules.
2. Quickly add in your ecommerce data
If you sell products on your website, use a plugin or ecommerce platform that automatically adds your ecommerce data (such as product sales and revenue) to Google Analytics
3. Track what actually matters to your business
Think about what your business actually needs to track and just measure that. Go for fewer things that are more important and skip the rest. So for example if you do have a lead generation website do track your lead generation forms and sign-ups. If you sell products then track your sales. Then look at which marketing sources, pages, demographics etc. are resulting in these. (Depending on complexity, you might need to hire a nerd to set up the tracking of your business outcomes).
4. Use Google Tag Manager to collect important events
Use a tool called Google Tag Manager. Google Tag Manager (or GTM for short) lets you easily track important events such as someone clicking a button or submitting a form on your website. This information can then be sent to Google Analytics, Google Adwords, Facebook etc. This enables you to track conversions and make your advertising better.
5. Always have a Goal in mind (and set up in Google Analytics)
Always, always, always have at least one Goal set in Google Analytics. Without a Goal (Goals are your KEY business outcomes that you want people to do when they visit your website) set up much of your data is meaningless.
It is even more simple if you get someone to do it for you! ????