Optimization and Testing
This collection of blog posts discusses ways that your eCommerce store
can optimize and use A/B and other testing to increase conversion rates
52 Quick ideas for testing website and marketing conversions
Summary: If you've worked out what your single biggest constraint is by reading the previous article in the series, What is YOUR #1 Conversion Optimization Opportunity? then here are some broad ideas that you could add to your list of things to test in order to...
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What is YOUR #1 Conversion Rate Optimization Opportunity?
Summary: Don't test random ideas on your website. Be strategic to increase your return on investment. This article will teach you how to accelerate your testing strategy by optimizing your single biggest constraint. The benefit to you? Rapidly growing your business...
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What is website and marketing testing and how can it revolutionize your business?
Summary: Learn how to use testing and web data to maximize your profits. Incrementally improve your reach and success rate by setting up small experiments and then evaluating them to learn what works and what doesn't. With each new experiment you will be gaining...
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