Web Data Analytics Blog

I help retail businesses to sell more

products from their website using my

unique skills in website data analysis

What Do We Do – And Why?

I've recently finished reading Simon Sinek's great book called Start With Why and it has helped me to better express what it is that we do for our clients, and most importantly, why we do it. WHY We strongly believe that online retailers of all sizes should have the...

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Technical Email Marketing

If you’re in an industry where the acquisition costs are high then you need repeat business to cover the high acquisition costs. On your website, you can identify whether past or current customers are returning to your website to check out your other products and...

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When 100 visitors are required to make one sale online

Online retail is extremely competitive. The percentage of visitors who complete a sale tend to average around 0.5-4%. Expect rates between 0.5-1% if you're a small eCommerce store and you haven't invested in conversion optimisation. At a 1% conversion rate, 100...

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How to find the marketing source of your website customers

One of my most frequently asked questions is "Where are my customers coming from?" Now if you're like the majority of Google Analytics users the way you would try to find out this information is by opening up Google Analytics and looking at one of the 'All Traffic'...

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What does Google Analytics Do?

Google Analytics is a powerhouse of information about what is happening on your website. It captures a wide range of information about what your visitors are doing on your website and how they got there. Google captures information about each of your website visitors...

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1 Minute Analytics on Facebook (Series 1)

This is series one of 1 Minute Analytics on Facebook. #1 - What does Google Analytics do? #2 - What can I do with Google Analytics? #3 - What does Google Tag Manager do? #4 - How do I know if Google Analytics or Google Tag Manager are on my website? #5 - Is my Google...

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1 Minute Analytics on YouTube (series 1)

This is series one of 1 Minute Analytics on YouTube. #1 - What does Google Analytics do? #2 - What can I do with Google Analytics? #3 - What does Google Tag Manager do? #4 - How do I know if Google Analytics or Google Tag Manager are on my website? #5 - Is my Google...

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What is YOUR #1 Conversion Rate Optimization Opportunity?

Summary: Don't test random ideas on your website. Be strategic to increase your return on investment. This article will teach you how to accelerate your testing strategy by optimizing your single biggest constraint. The benefit to you? Rapidly growing your business...

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